Kenshoo.com CASE STUDY Leading Beauty Brand Luxola Deploys Kenshoo’s Agile Marketing Suite to Boost Online Checkouts and Revenue by 317% BACKGROUND Luxola quickly became a popular beauty destination with consumers, but the digital marketing models that were powering Luxola’s acquisition and retention strategies were lagging behind its savvy, e-commerce customers. Luxola needed a sophisticated search and social advertising solution that could support this disruptive growth to help the brand reach a niche demographic, maximise conversions, and sell more to existing customers — all at a lower cost per acquisition. The beauty brand required a solution that could intelligently automate and adjust bids and budgets throughout the day to optimise conversions and reduce the manual na

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