Feature Friday: Lawrence School's Secret to Social Media Engagement We always encourage our schools to become more active on social media because it's where many of their target families, students, and communities spend most of their time. This infographic breaks down just how influential social media can be on these audiences when it comes to engaging with them. For instance: Post engagement rate on Facebook is 75% in the first 5 hours you post content Engagement rates tend to be higher on Thursdays and Friday by 18% 87% of a Facebook Page's engagement happens on photo posts User interactions with brand posts on Instagram see 4.21% engagement So what does this mean for schools? Well, it's no surprise that having a good social media strategy means more than just posting content wherever a

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