CASE STUDY #3335 Challenge RISE is the national association representing the specialty pesticide and fertilizer industries. In addition to working in the regulatory and legislative spheres, RISE is increasingly focused on helping its members address the environmental concerns consumers have. When RISE put out a call for a new logo, we took up the challenge. Solution LePoidevin’s logo design reenergized a long- established name with a vibrant color palette and modern typography that drew attention to the inspirational aspect of the acronym “RISE” . A simple, bold horizon graphic representing the settings pesticides help protect reinforced the message. Results RISE chose LePoidevin’s design, launching the new logo on their website, social media channels and print col

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