Launching a Unique New Retirement Proposition into UK Market Vital Statistics The Brief Retirement Advantage, an award-winning retirement income company, engaged our Financial Services Division to support the launch of their innovative retirement income product. The new product embraced the benefits of the Pensions Freedoms reform and would make Retirement Advantage one of the first-to-market with such a product. We were asked to increase our existing sales team by 60%, which includes both Telephone Account Managers and field based Business Development Managers, and fully train everyone on Retirement Advantage’s new offering. The final task was to launch and promote the product to thousands of Independent Financial Advisers (IFAs) in the UK. The Activity The recruitment for the significant

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