Case Study

Launching A New Product Offering

Launching A New Product Offering

© Copyright 2014 TopRight ® , LLC. All Rights Reserved www.toprightpartners.com CORNER THE MARKET CASE STUDY: Launching a New Product Offering Background Challenges Approach Result CEB, the leading member based advisory company, identified through extensive research that their ability to drive the CEB Leadership Council platform growth with a “one-size-fits-all” model was increasingly limited. They weren’t taking full advantage of some m

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