1 • yello.co Launching a Culture-Focused Campus Recruiting Program A global, fast-growing technology company with a workforce of more than 1,500 faced a challenge: they needed to recruit future leaders to keep up with the organization’s continued growth. To do this, the company’s talent acquisition team sought to launch a student outreach and campus recruiting strategy. By expanding recruiting efforts to connect with college students, they wanted to create an experience that reflects the culture and helps candidates connect with the brand. To accomplish this, the company needed a technology partner who could streamline the way they manage relationships with individual candidates, and scale their efforts to create an authentic, culture-forward experience for every prospect at n

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