CLIENT OBJECTIVES • Interact with people visiting a service station and learn from their experience at the location.? • Understand whether people who were exposed to their content noticed and engaged during their service station visit.? • Monitor how much time they were spending with the content during their visit.? • Analyze whether people visited the same service station consistency, to establish consumer behavior patterns and frequency of exposure. POWERING A DIRECT CONNECTION WITH CONSUMERS EVERYWHERE • The People Platform created a service station network of over 14,000 service stations around the U.S. • ? The passive location service enabled people to be notified on any device, after visiting the service station and spent enough time to qualify.? • People opted in to share i

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