Large CPG: Real-time master data distribution for improved efficiency, agility and profitability across LOBs CPG giant’s products include food and beverages, cleaning supplies, and beauty and personal care. Challenge Master data changes taking too long to reach down- stream applications; data often out of sync between systems, costing the company time, money and other resources. Solution PubSub+ Event Broker receives master data changes as event notifications which are then transmitted to the relevant Boomi Atom(s) for processing/ transformation, before being sent to relevant consumer applications. “In our organization a single master data change can trigger 10,000 changes in downstream systems and applications. Making the transmission of those changes more efficient

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