Case Study Central Bank Large Community Bank in Kentucky Engaged Fiserv to Maximize Strategic Planning to Drive Franchise Growth and Profitability Central Bank wanted to spend less time collecting data and more time making informed, data-backed decisions to grow its business. The bank implemented BankAnalyst ® from Fiserv to help develop effective strategies for improving profitability, expanding the franchise, growing earnings and managing risk. Profitability, growth and risk management are critical variables affecting franchise value. BankAnalyst provides banks with instant and efficient access to the objective analysis and conclusions needed to support strategic tactical planning efforts that help financial institutions navigate the best path to high performance. Central Ba

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