Acquiring New Customers with 75 P t F R Challenges Solutions Results • Secured a $50,000 contract • Time-intensive, tedious, and • Had been using the Profile 75 Percent Fewer Resources through Ariba Discovery to conduct a market research and pricing study for Ariba Discovery’s own marketing team and the opportunity for follow-on business Ri i l d t b ith ,, often discouraging new customer acquisition process focused on word-of-mouth

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