Overview Part of Global Fashion Group, the Lamoda online store features three million items and 1,500 brands of clothing, footwear and ac- cessories. Thousands of buyers from Russia, Kazakhstan, Belarus and Ukraine visit the site daily, amounting to an impressive 1,500,000+ visits per day. Challenge The online store is just one element of Lamoda’s omni-channel marketing and lo- gistic operations which also include three call centers, a major distribution facility outside Moscow and a delivery service to over 600+ cities and towns. A photo studio, London- based design office, an application develop - ment center in Vilnius and other smaller teams complete the lineup. An IT department of 250 creates and main- tains advanced business intelligence (BI) applications for both the on

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