Case Study
Managing international retail growth with SAP Business ByDesign
A CODESTONE CUSTOMER STORY Managing international retail growth with SAP Business ByDesignABOUT FASHION GLOBAL GROUP Global Fashion Group (GFG) is the leading e-commerce fashion and lifestyle retail destination in Asia Pacific, Latin America and CIS. It connects over 10,000 global, local and own brands to a market of more than one billion consumers through four established e-commerce platforms: THE ICONIC, ZALORA, dafiti and lamoda. GFG’s focus is to provide inspiring and seamless customer experience enabled by its own technology ecosystem and operational infrastructure. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise and is dedicated to being the #1 fashion and lifestyle des