Label redesign maximizes shelf appeal to fuel continued growth Clear pressure-sensitive labels help Jarritos ® shine rainbow-bright Faced with mounting pressure from competitive non-alcoholic beverage brands, Novamex, El Paso, Texas, decided to up the “grab factor” of its Jarritos ® tropical fruit-?avored drinks with dramatic packaging improvements. With annual sales growth of more than 20 percent per year for the past ?ve years, the pro

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