Case Study
Label Redesign Creates a Powerful Brand Presence that Cannot be Ignored
Pressure-Sensitive Labels Restore Quality Image of Premium Butter Packaging What consumers see when they initially spot a product on shelf says a lot about the brand. If they’ve never heard of your product, ?rst impressions are critical. Even if a consumer is already a customer, visual impact extends an initial greeting that con?rms the brand promise and the consumer’s decision to look speci?cally for your product. But seeing a pack