Case study La Caja de Ahorro y Seguros Argentina BACKGROUND La Caja de Ahorro y Seguros (La Caja) is one of the largest players in the Argentine insurance market. The company offers P&C and life insurance mainly through its own nationwide branch network. Founded in 1915, today La Caja has 72 million customers, 78,000 employees and operates in 60 countries, making it one of the 50 largest companies in the world. “The implementation of GMC Inspire made it possible for us to achieve our goal of gaining better control of our campaigns and deliveries. With GMC Inspire, we can streamline our workflow by re-using all our segmentation processes of our existing campaigns and migrate smoothly without any disruption in our delivery of our email and SMS/text customer communications.” A

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