Case study ABnote helps Brazilian bank, Bradesco, engage customers “Bradesco is not disclosing the exact figures. Suffice it to say that the management was very, very pleased with the results.” Didier Rouillard, General Manager, GMC Software SA Project at a Glance Challenge Bradesco, one of the world’s largest banks, was seeking a way to make its customer communications more effective and to differentiate itself in the marketplace. Solution ABnote, Bradesco‘s business partner, used GMC InspireTM to convert Bradesco’s transactional documents, including credit card and bank statements, to a more flexible model that could accommodate targeted messages to be printed in full color on HP Indigo digital presses. Results • Launched pilot mailing in a record 90 days to 20,000 Br

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