Introduction The JCB Group is a well- established automotive dealer with multiple sites in the South of England. This popular dealership uses direct mail to promote its services, and sends out frequent letters and service / MOT reminders to its loyal customer base. The Challenge JCB Group’s direct mail campaigns were previously conducted manually in-house. It was a laborious process, mail merging multiple documents, then printing, stuffing envelopes, franking and posting them. The campaigns, while necessary, were proving not only costly but also extremely time-consuming, while drawing skilled staff away from their jobs. JCB Group started searching for an automated solution that maximised direct mail’s commercial benefits but reduced outgoings and inefficiency. After a receiving a strong

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