Case Study
Kwikee | sgsco Supporting the moment of sale
Kwikee | sgsco Supporting the moment of sale The data behind your shopping When we shop—whether that’s online or in stores—we take for granted the imagery that passes in front of our eyes. It’s not something that makes a conscious impact, but packaging, shots of products in use, serving suggestions, and even size compari- sons all have a subtle impact on what we choose to buy. Kwikee has made its name for itself “synchronising the physical and digital shelves.” Brands pay Kwikee to create, manage, and distribute their content to retailers. Kwikee takes products from companies like Kraft Heinz, Unilever, L’Oréal, and Nestlé and photographs (or generates CGI graphics), weighs, and collects or aggregates detailed product information for each item. This data resides in Kwikee’s databa