Knowledge and Insight to Beat the Competition Case Study: GHX Challenge GHX is the leading healthcare technology company providing cloud based supply chain management solutions to nearly 6,000 healthcare providers and 1,000 suppliers, i.e. manufacturers and distributors around the world. GHX was facing increasing threats to its market leadership position from both well-established competitors and other technology companies looking to enter the healthcare field. Further, the company did not have a clear understanding of why it would win or lose deals and what strategies would be most effective to improve their win rate Solution Ascension developed a two-phase solution for GHX. First, Ascension designed, built, and managed Silver Bullets, an online competitive intelligence platform providing

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