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Knak takes pressure to the Citrix marketing tea

Knak takes pressure to the Citrix marketing tea

Knak
Pages 2 Pages

Knak took pressure off the Citrix marketing team by eliminating hand-coded weekly emails and replacing rigid templates with a flexible, scalable email creation system. It expanded email creation from just 5 specialists to 80–88+ people, empowering non-technical marketers to build on-brand, creative emails without coding. This helped Citrix keep up with growing demand while maintaining strict brand guidelines and accelerating campaign production across the multinational cloud software company.

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