Case Study

King Abdullah Foundation Roadshow

King Abdullah Foundation Roadshow

A Royal Appointment Client: King Abdullah Foundation Client: King Abdullah Foundation Agencies: The History Factory, The Brand Experience and JRA Agencies: The History Factory, The Brand Experience and JRA Following the death of King Abdullah in 2015, the King Abdullah Foundation needed a way of keeping the values and visions of the late leader alive. With the objective of spreading the leaders messages and achievements across the regions, the Foundation wanted to go directly to the people of Saudi Arabia - both within the major cities and less populated towns. King Abdullah Foundation RoadshowThe Result Together with the Brand Experience and JRA, we created a mobile archive showcasing photographs, artefacts and videos highlighting the Royal’s life and achievements. Inspired by Saudi Ar

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