After two months, revenues increased by 41% and the Conversion Rate increased by 22%.Conceived and founded in 1997 by Percassi, KIKO MILANO is an Italian professional cosmetics brand that offers a line of make-up and cutting-edge face and body treatments. Products are of the highest quality, safe and effective, created to satisfy the beauty desires of women of all ages. Increase performance onsite KIKO Milano was looking for a solution to meet several objectives: • Identify with certainty which users browsing the site had the lowest conversion rates; • Drive less engaged users to add a product to the cart and complete the purchase in the current session, to optimize traffic investment ; • Drive medium engaged users - with full cart but with intention to abandon - to conclude th

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