KeyBank CASE STUDY “WE WERE LOOKING FOR A TOOL THAT WOULD PROVIDE DETAILED INFORMATION ABOUT TRADE AREAS AND HELP US IDENTIFY EXPANSION, RELOCATION AND CONSOLIDATION OPPORTUNITIES.” Karen Hofer, Vice President, Branch Channel Manager, KeyBank KEYBANK UTILIZES PITNEY BOWES BUSINESS INSIGHT’S MARKET SIMULATION MODEL TO ASSIST IN DEVELOPING A NETWORK-WIDE GROWTH STRATEGY THAT WILL FULFILL EACH UNIQUE MARKET’S NEED. Challenge The diversity of KeyB

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