Denny’s C A S E S T U D Y “PITNEY BOWES BUSINESS INSIGHT PROVIDES THE SOPHISTICATED PREDICTIVE ANALYTICS AND SITE MODELING CAPABILITIES WE NEED TO MAKE SMARTER DECISIONS AND AVOID POTENTIALLY COSTLY MISTAKES.” Mark Burgess, senior director of development, Denny’s PITNEY BOWES BUSINESS INSIGHT DISHES OUT POWERFUL SITE MODELING AND CUSTOMER ANALYTICS SOLUTIONS TO SUPPORT DENNY’S REFRANCHISING INITIATIVE Challenge In 2007, Denny’s Franchise Developm

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