Case Study

Kenwood Surveys

Kenwood Surveys

Pages 2 Pages

Kenwood takes customer satisfaction to a new level The Challenge The collection and analysis of quantitative survey data has been part of Kenwood’s customer service process for many years. The natural next step was to do the same with qualitative data to provide a more comprehensive view of customer satisfaction levels. Kenwood had no way of easily capturing and collating this data for inclusion in their management reports. It soon became e

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