BACKGROUND College Ave Student Loans is a fast paced, financial company focused solely on student loans. Specializing only in Student Loans, College Ave is able to match the student with the best loan, at very competitive rates. Launched at the end of 2014, College Ave partnered with Chacka Marketing to manage their Paid Search programs and since then, their market share continues to chip away at more established and recognizable student loan providers. CHALLENGE College Ave did not enter the student loan business to play in it, but to dominate it. As a one-year-old company, striving to become a brand, the challenge was to scale volume, within CPA thresholds, while increasing Brand awareness. Chacka’s primary challenge in accomplishing these three unique goals, was executing differ

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