BACKGROUND Amwell is an innovative telehealth provider, connecting patients with doctors online --anytime, anywhere. Using the Amwell app (iOS/Android) or by visiting Amwell.com, patients are now able to meet with doctors from the comfort of their own homes. This online engagement not only makes seeing a doctor more convenient for patients and their family members, but it significantly reduces healthcare costs. In a recent Harvard Medical School Study, findings revealed that patients can save up to $90 and over 106 minutes by using Amwell, compared to traditional, brick-and-mortar doctor visits. CHALLENGE Scalable growth on both desktop and mobile devices. With over half of Amwell’s PPC traffic coming from mobile devices, Amwell requires strategies and partnerships to efficiently

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