CASE STUDY Kemptville Youth Musical Theatre Company The Kemptville Youth Musical Theatre Company (KYMTC) is a non-profit, volunteer-based organization in Canada that provides children and youth an opportunity to be a part of a musical theatrical production. CHALLENGES KYMTC’s goal was to make it easier for customers to purchase tickets to their musical theatre productions. The client did not have a physical box office so tickets could only be purchased at a business in the town or through cast members. This system did not allow customers from outside the town (most notably customers living in the city of Ottawa, only 40 mins away with a population of 1,000,000), and/or those who did not know a cast member, to easily get tickets. Although KYMTC experimented with a few ticketing a

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