Case Study
Kate Spade matches messaging to mindset with masterful LinkedIn campaign
Kate Spade matches messaging to mindset with masterful LinkedIn campaign Location: New Y ork, NY | No. of Employees: 4,500 | Industry: Apparel & Fashion Challenge Solution Results • Kate Spade New York is a global life and style brand, with handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more, founded more than 25 years ago. • The brand continues to bring thoughtfully designed and innovative products to the market, and recently released a new generation of its popular scallop smartwatch earlier this year, for which KSNY wanted to build awareness with very specific audiences. • Kate Spade New York had never run ad campaigns on LinkedIn previously, but their marketing team identified it as a strong fit for reaching an audience of busy, successf