Case Study

Kano uses daily, store-level sell-through analytics from Alloy to drive sales and marketing

Kano uses daily, store-level sell-through analytics from Alloy to drive sales and marketing

About Kano Computing creates coding kits for all ages, all over the world. Its mission is to empower a new creative generation to make and play with technology, not just consume it. Aer launching in nationwide retail two years ago, Kano now sells through approximately 5,000 physical store locations in the U.S. and Canada, in addition to online platforms such as Amazon and its own website. Its Harry Potter Kano Coding Kit was named one of TIME’s Best Inventions of 2018, as well as Toy Of The Year finalist. Opportunity Kano has a strong in-house data team that was already attuned to the importance of metrics like sell-through and channel inventory. However, the team didn’t have the resources to explore and analyze their data as thoroughly as they wanted to—they were only able to

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