About This Alloy client is a publicly-held company that sells credit card readers and accessories popular among small businesses, such as restaurants and retailers. Its hardware products are sold through more than a dozen retail partners, including Best Buy, Target, and Oice Depot, as well as through distributors and directly on its own online store. Opportunity The company prides themselves on being agile and innovative, but their manually-driven business intelligence process was slowing them down. The retail sales team spent hours every week aggregating reports from dierent sources, a process that was both time-consuming and error-prone. Additionally, the constraints of needing to process all data manually meant that insights were restrained to averages and other high-level m

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