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Kaixin001: Leading the Social Space in the World’s Most Populous Country

Kaixin001: Leading the Social Space in the World’s Most Populous Country

Message Systems
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Case study Kaixin001 Leading the Social Space in the World’s Most Populous Country Launched in March 2008, Kaixin001 rocketed to a user base of more than 100 million members in a few short years, earning a ranking as the 13th most popular website overall in China in 2010. Yet despite all the success, the highly competitive Chinese marketplace presented Kaixin001 with several complex challenges. As Wei Guo, Vice President at Kaixin001 put i

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