How do you establish a health care provider as a company that cares about its patients’ overall well-being?
How do you establish a health care provider as a company that cares about its patients’ overall well-being?
2 PagesProblem How do you establish a health care provider as a company that cares about its patients’ overall well-being? Solution Demonstrate support of individuals who are taking con- scious steps in their own lives to live healthy. Background Kaiser Permanente is America’s leading integrated health organization. Founded in 1945, it is a group practice pre- payment program offering coordinated medical services and health care coverage under one roof. Kaiser’s primary challenge is to change negative percep- tions of both the healthcare category and the brand. To that end, the company has started the process of reinvent- ing the language of healthcare, by positioning Kaiser as a “Health Advocate” whose focus is on mind, body, and spirit rather than a “health care pr- vider,” where
