The WEVO Solution The WEVO platform analyzed the Babson Entrepreneur Boot Camp page. WEVO found that while Babson’s audience felt the Entrepreneur Boot Camp was relevant to them, their page was too cluttered and overwhelming for their short-on-time visitors; the page needed to hone in quickly and clearly on the core messaging and call-to-action. WEVO was also able to suggest that emphasizing BEE’s title as the #1 school in entrepreneurship according to the US News and World Report would resonate and establish credibility with this audience. WEVO quickly identified what wasn’t working on BEE’s Entrepreneur Boot Camp page and what information merited more attention. Even with a challenging persona such as entrepreneurs, WEVO allowed Babson to see the page through the

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