Jump Ramp Games exceeds its aggressive benchmarks for customer lifetime value by 30% with Fluent app install campaign Background .After launching Lucktastic, a casual mobile gaming app that offers users a chance to win real prizes and earn re- wards every day, Jump Ramp Games wanted to increase awareness and drive app installs at scale, but was limited by the lack of enough relevant, in-app inventory to adver- tise on. Given the synergies between Fluent’s massive mobile web user base and Jump Ramp’s target audience for Lucktastic, the company called on Fluent to execute a targeted acquisition campaign designed to drive thou- sands of app installs each month. Campaign Jump Ramp partnered with Fluent to acquire engaged Android users with very specific psychographic charac - teristics

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