Case Study

JULEP

JULEP

Pages 5 Pages

©2016 Extole Inc. All Rights Reserved 1 Seattle-based cosmetics company Julep is the world’s fastest-growing omnichannel beauty brand. Julep is the only beauty company to develop and produce hundreds of new products each year based on crowdsourced customer feedback gathered through forums and social channels. By infusing “tech startup DNA” with the latest beauty innovations, Julep brings products to market 10X faster than traditional beauty brands. EXTOLE CASE STUDY JULEP©2016 Extole Inc. All Rights Reserved 2 Founded in 2007, CEO Jane Park started Julep out of her passion for female friends and the magic that happens when they create together. Julep’s motto is to empower women to “brave pretty,” or to step outside of their beauty comfort zone and have fun with cosmetics. They

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