Case Study: Bringing New Polish to Julep’s eCommerce Business To see more case studies, go to www.pointb.com Challenge Since opening its first boutique nail parlor in 2007, Julep has gained a growing clientele with strong loyalty to its stylish, toxin-free manicure and pedicure products and treatments. But nothing in its brick-and-mortar success prepared the company for the massive response to Julep Maven, an eCommerce customer subscr

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