Case Study
BLINDS.COM
©2016 Extole Inc. All Rights Reserved 1 Powering Sales With Referral Marketing Blinds.com, owned by Home Depot, is the world’s largest online window covering store, covering more than a million windows a year since 1996. Blinds.com makes ordering custom blinds, shades, shutters, and draperies easy and stress-free through its online and mobile experiences, helpful installation videos, award winning customer service, and its custom SureFit Guarantee. Founded in 1996 by Jay Steinfeld and his late wife Naomi, Blinds.com started off as a custom blinds and drapery store in Houston, TX. In 2001, the couple sold their store and went exclusively online, hoping to offer a seamless window covering purchase experience for a category that is often viewed as pricey, intimidating, and confusing.