Jobson Optical Group, a leading healthcare marketing and education company for eyecare professionals, faced challenges in helping clients effectively target the right audience due to fragmented data and limited resources. Partnering with BlueConic and RocketMill, Jobson integrated customer data into unified profiles, enabling precise audience segmentation and personalized marketing campaigns. This approach powered the Jobson Profile Insights (JPI) platform, allowing clients to deliver tailored messaging in real time. The initiative resulted in high engagement rates, including a 68.5% email open rate and a 25% click-through rate from banners, while also generating high-quality leads for advertisers.

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