BACKGROUND Jive Software is a business-to-business (B2B) client that provides software for internal collaboration, community-based customer support, sales enablement, and more. 6D Analytics has partnered with Jive for SEO, analytics, and paid search marketing for over three years and 4+ website redesigns. CHALLENGE Jive relied on over ten different advertising and marketing automation scripts for measuring conversion including Google Analytics, display, remarketing, and retargeting networks, audience measurement scripts, and social sharing tools. At the same time the company was also going through a redesign of their forms and the structure they used to capture leads. The main challenge of the project was to properly transition the implementation of disparate tracking scripts and

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