JanSport Forecasts Demand Using Customer Insights Generated at Scale RIVET WORKSABOUT JANSPORT Known as “the original,” JanSport started making backpacks and outdoor gear back in 1967. The company was built on its founders’ desire to support their customers’ journey with innovative products. After more than 40 years, such values continue to stand as the foundation for the company’s efforts. Throughout its history, the company has established itself as a manufacturer of durable, high-quality products. All JanSport backpacks come with a lifetime warranty, built to last through any journey. The company’s philosophy is to develop packs for everyone, everywhere – and customers play a central part in inspiring innovation. JANSPORT’S CHALLENGE & STRATEGY JanSport’s sales cycle revo

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