CASE STUDY | Google Optimize 360 Jackpot: APMEX doubles new user revenue with Google Optimize 360 “Investments you hold” is the motto of APMEX, one of the nation’s largest precious metals retailers. From the gold Maple Leafs of the Royal Canadian Mint to the platinum bars of Credit Suisse, APMEX offers thousands of bullion and numismatic products for easy sale online. While APMEX is a large company, its marketing resources are limited. But

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