CASE STUDY | Google Analytics 360 Google Analytics 360 helps APMEX increase email conversion rates by 62% The American Precious Metals Exchange (APMEX) is the leading purveyor of precious metals, serving millions of customers worldwide. Established in 2003, the online retailer is ranked as the #1 specialty commerce site. When it comes to marketing, APMEX relies primarily on digital channels. With a large social media following and an acti

Join for free to read