Jabba partnered with SAP to transform its sales development efforts across EMEA by shifting from over-reliance on email outreach to warm calling using the C.C.T.V. framework. The personalized workshops focused on building confidence, honing soft skills, and teaching effective call delivery, leading to significant improvements. Key results included a 60% increase in outbound calls, a 35% boost in call-related opportunities, and over €1M in additional pipeline value. The program enhanced lead generation, sales conversions, and team confidence, positioning SAP's SDE team as top performers within the company.

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