The Sales Prospecting Framework emphasizes preparation, structure, resourcefulness, and creativity in prospecting efforts. It guides sales professionals to clearly define their target audience and objectives, work in focused intervals, and use tools like Google Alerts and LinkedIn to gather relevant information. The framework also suggests creative tactics to engage prospects, such as leveraging industry news or using personalized, direct communication. Additionally, it provides a structured email and phone call sequence to effectively follow up with leads, ensuring consistent and productive outreach.

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