Case Study

ITV 1

ITV 1

Pages 1 Pages

CUNNING. ® ITV 1 CLIENT: ITV 1 PROJECT : Pusing Daisies Pop-Up BRIEF Develop a brand experience to supplement the ATL cam- paign for Pushing Daisies, the new hit US drama starring Anna Friel, targeting key opinion formers in Soho’s infamous ad-land. IDEA CUNNING created a pop-up shop, sourcing an empty retail unit on Broadwick Street (London’s fashionable shopping district around Carnaby Street) and installed an environment where people c

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