It's The Thought That Counts A consortium consisting of an established consulting firm and a respected business publication provided critical information to its audience after a significant worldwide event. The event threatened to undermine the confidence of the entire business community. Beta's client recognized the need to provide a snapshot of business leaders' actual concerns – both before and after the event. What issues were really posing threats to business, according to some of its acknowledged thought leaders?? The Beta Approach Working with our client, Beta identified an elite set of international business leaders to interview. We also carefully formulated the script so we could elicit meaningful responses from our tremendously busy participants in just 30 minutes. Calls were sch

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