Crunching the Data A manufacturer of a line of innovative natural snacks is in a stronger position than ever to gain market share thanks in part to insights from Beta Research. Terra Chips revolutionized the healthy snack segment in 1990 with its unique line of chips made from old-fashioned root vegetables. Growth had been robust, and the product range had expanded significantly. How could parent company Hain Celestial nibble its way deeper into customer consciousness? The Beta Approach Snack food choices are frequently made while consumers are viewing the available options at a retail outlet. To get the deepest understanding of the selection thought process, Beta Research utilized geofencing, a new technology that enables creation of a virtual fence. We selected several food stores in the

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