It's A Wrap A specialty foods company has successfully incorporated a product into its line. Critical consumer insights from Beta Research helped the product launch smoothly and impactfully. The food company is well-established with several recognizable brands distributed nationwide. Its growth strategy involves both internal development of new products and acquisition of promising products from smaller, regional companies. Regardless of how a product is added to the line, the right packaging is key to gaining consumer buy-in. What motivates customers to try something new – even when it comes from a name they know and trust? The Beta Approach Not surprisingly, the best way to get customer reactions is simply to ask them. Beta Research deployed experienced research teams in shopping centers

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