It’s 40°F Outside. Is Your Homepage Bundling Up? World Leading Retailer Uses Smart Weather Targeting to Increase Revenue Per Session by 13.3% A multi-billion dollar apparel brand has millions of monthly unique visitors and retail outlets in 24 countires. The company turned to Dynamic Yield to maximize revenue by automatically promoting the right seasonal products to the right visitors. Summary What is Weather-Based Targeting? Weather targeting is the practice of tailoring influential messages to visitors based on their local weather conditions. To do it, brands leverage a weather forecast data stream and accurately determine the weather conditions at each visitor’s location in real-time. CASE STUDY Results Increase in Revenue Per Session By dynamically adapting product banners

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